Marketing for the cycling industry.
Websites, social media, paid ads, email, and SEO — built by a team that actually understands the sport, not just the search terms.
Built for every corner of cycling
Whatever you sell — a trip, a bike, a kit, or a platform — we've thought about how cyclists actually decide to buy it.
Everything you need to grow, under one roof
Websites
Fast, conversion-focused sites built around how cyclists actually book, browse, and buy — not generic templates.
Social Media Marketing
Content and community strategy that turns routes, rides, and results into an audience that keeps coming back.
PPC
Paid search and social that catches high-intent searches — 'Mallorca training camp January,' 'best gravel bike under €3000' — before your competitors do.
Email Marketing
Automated and seasonal campaigns that turn past customers and abandoned bookings into repeat revenue.
SEO
Long-term organic visibility built around the specific terms your customers are actually searching, season after season.
We're not a generalist agency that happens to take cycling clients
We understand the seasons.
Booking windows, off-season lulls, and pre-season surges aren't an afterthought — they're how we plan your calendar.
We understand the audience.
Cyclists buy on community, credibility, and detail — not generic lifestyle stock photos. We build for that.
We're cyclists ourselves.
Our founder has spent years riding and building Breakaway around the gaps we kept seeing in cycling marketing.
See what we build
Here's a sample project we built to show what's possible for a cycling training camp brand — not a client, just proof of the work.
Simple to start
Audit
We review your current marketing and flag the highest-impact fixes, free.
Strategy
We build a plan around your goals, season, and budget — not a generic package.
Execution
We run it, report on it, and adjust as your season moves.
Ready to grow your cycling business?
Get a free audit of your current marketing — no obligation, just a clear view of what's working and what isn't.